The Smashed Kitchen (Option A)
The Smashed Kitchen (Option B)
The Triple T Truck
Owner: Bryce Thurgood
Phone: 909-786-6618
Location: Provo/Orem, Utah
Provo, Utah boasts a thriving food truck ecosystem with regular events like Food Truck Underground and the Provo Farmers Market. However, the market is saturated with generic offerings—basic tacos, burgers, and standard fare.
The Gap: High-quality, "steakhouse-caliber" comfort food that delivers premium taste at street food speed and pricing.
Base: $6.00 | +Fruit: $1.00 | +"Dirty": $1.50
83% Profit Margin
$4.00 each - Served warm (84% margin)
Utah fry sauce evolved
Slow-roasted garlic aioli
Fire-roasted chipotle
Buffalo-ranch fusion
Lemon zest (seasonal)
"The Full Smash" Flight: All 5 sauces for $2.50
| Item | Build Cost | Sell Price | Net Profit | Margin | Details |
|---|---|---|---|---|---|
| Smashed Lemonade | $1.21 | $7.00 | $5.79 | 83% | |
| Small Tri-Tip | $5.13 | $13.00 | $7.87 | 61% | |
| OG Loaded Tots | $1.57 | $8.50 | $6.93 | 82% | |
| Gourmet Cookie | $0.62 | $4.00 | $3.38 | 85% |
Offer: Small Sandwich + OG Tots + Main Squeeze = $20.00
40 meals @ $540/day (2 days/wk)
Est. Profit: ~$2,800
80 meals @ $1,080/day (4 days/wk)
Est. Profit: ~$11,200
250 meals @ $3,375/day (5 days/wk)
Est. Profit: ~$43,700
Viral slogan T-shirt
$25-30 retail
Walking billboard reward
$25 or FREE with loyalty
Bible bag for faith-based community
Eco-friendly multi-purpose
$5 or free with $50+ order
Mechanic: Buy 10 Sandwiches → Get FREE Hat ($25 value)
Download the fillable forms needed for your food truck operation:
Complete step-by-step checklists for launching your food truck in Utah:
Complete startup process: plan review, certifications, commissary, truck requirements, and final inspection
Go to ChecklistOfficial Utah State Fire Prevention Board inspection form with all fire safety requirements
Go to ChecklistDetailed equipment specifications for Provo/Utah County with costs and where to buy
Go to Checklist17-section comprehensive compliance checklist covering all Utah mobile food regulations
View Full Checklist